By Justin Lee, February 14, 2011
A screen shot of Go Daddy's promotional video for its premium DNS service(WEB HOST INDUSTRY REVIEW) -- Web hosting and domain services provider Go Daddy (www.godaddy.com) announced on Monday it has introduced Premium DNS service, providing a faster, more reliable and more secure DNS resolution.
Through Go Daddy's DNS routing, global Anycast network, traffic is balanced across multiple Go Daddy data centers throughout the United States, Europe and Asia, to eliminate a single point of failure and to route DNS activities for maximized performance. "Go Daddy customers not only take pride in their online presence, but many also depend on it for their business," says Go Daddy CEO and founder Bob Parsons. "With the customization tools we provide through Premium DNS, customers can easily tailor their DNS functionality and -- it comes with a 99.999 percent uptime guarantee!"
Premium DNS users are provided with options such as creating a vanity name and custom DNS Zone templates for their domain name's server, as well as adding multiple users to one account.
Customers also have the option to perform bulk imports, exports and updates to multiple domain names at the same time.
But perhaps the most significant option is that customers can easily enable DNSSEC, a security tool that authenticates DNS records when an Internet user tries to visit their domain name.
Assigning a specially-encrypted key to validate the DNS lookup can help prevent traffic from being diverted to a malicious computer and compromised, as part of an Internet attack.
Go Daddy's Premium DNS offers a "one-click" solution to set up DNSSEC, which simplifies the complex process.
The company's new DNS service comes a week after security solutions provider Comodo acquired DNS.com, launching Comodo Authoritative DNS Service as a result of the acquisition.
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