Facebook Storefront Service ShopFans to Offer Symantec Security Products

Tuesday, March 1, 2011

Facebook Storefront Service ShopFans to Offer Symantec Security Products

By Nicole Henderson, February 25, 2011

A screenshot of a ShopFans e-commerce site on Facebook

(WEB HOST INDUSTRY REVIEW) -- Security firm Symantec (www.symantec.com) announced on Friday that it has partnered with social commerce firm Adgregate Markets (www.adgregate.com) to offer SSL certificates and the VeriSign Trust Seal to customers of ShopFans, a Facebook application for creating e-commerce stores within the social networking platform.

According to the announcement, stores created with ShopFans can enable transactions in Facebook without sacrificing security and privacy using VeriSign SSL certificates and VeriSign Trust Seal.
ShopFans was built as a native Facebook Platform application so brands can tie directly into all of the infrastructure of Facebook, including News Feed stories promoting Wish Lists, Likes, Shares, gift registries, private and flash sales, loyalty rewards, social badging and more.
Adgregate says 92 percent of chief marketing officers at leading retailers are focusing marketing efforts on Facebook, and that a recent report found 71 percent of users said they are more likely to buy after "liking" the brand.
“Retailers and their Facebook fans deserve the most secure solution available — and that’s what they get from Symantec and Adgregate, two leaders in social commerce security,” Henry Wong, CEO Adgregate said in a statement.
Adgregate says ShopFans has a combined total online annual sales of over $8.5 billion.
“The attraction to Facebook as a platform for commerce is irresistible, but retailers must ensure that their Facebook presence is one that establishes the levels of trust necessary to convert fans into customers – and to keep them coming back,” Fran Rosch, vice president of Trust Services at Symantec said. “We’re delighted to work with an innovator like Adgregate, whose vision for social commerce is helping to take the Facebook experience in an entirely new direction. By displaying the VeriSign Trust seal, Facebook stores created with ShopFans will transform more browsers into buyers.”
The VeriSign Trust Seal confirms the identity of the site operator as independently authenticated by Symantec. The sites are scanned daily for malware by Symantec, and search engines display the seal next to the name in the search results. VeriSign says its certificates and trust seal help drive traffic to online stores, and build loyal relationships with customers.

Last week Symantec launched the new version of its endpoint protection security.