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Sunday, July 3, 2011

Web Host SoftLayer Partners with SendGrid for Email Delivery Service

By Nicole Henderson,June 28, 2011

A screenshot of the analytics page of SendGrid's email delivery service

(WEB HOST INDUSTRY REVIEW) -- Web hosting provider SoftLayer Technologies (http://www.softalyer.com/) announced on Tuesday that it has partnered with SendGrid (http://www.sendgrid.com/) to launch its SoftLayer Email Delivery Service.

Last month SendGrid partnered with Web host Rackspace for an email infrastructure ideal for large amounts of email.
Available with any SoftLayer dedicated or CloudLayer Computing environment, SoftLayer says its email solution comes in four different packages, including a free option.

According to the press release, the email solution integrates into applications and services easily to allow customers to avoid the time and cost of developing a proprietary solution or licensing a third-party service.

“Practically every online application has email built into it in some fashion. So we wanted to provide an email delivery service our customers can easily merge and manage with their entire SoftLayer environment,” Nathan Day, chief scientist for SoftLayer said in a statement. “SendGrid’s platform was the ideal foundation for doing just that. Its extensive capabilities, performance, and features dovetail perfectly with our commitment to automation, reliability, and empowerment.”

The SoftLayer Email Delivery Service is capable of scaling up to millions of emails and provides real-time analytics.

“Application providers want to focus on pursuing their business objectives, not on creating and managing email delivery infrastructure,” Isaac Saldana, president and co-founder for SendGrid said in a statement. “We’re proud to partner with SoftLayer to offer that benefit directly to their customer base. As SoftLayer customers ourselves, we know firsthand that being able to integrate and control your whole solution in one place provides enormous efficiency advantages.”

The packages are priced based on volume of emails and other features. The free package offers 25,000 emails per month while the enterprise package allows 250,000 emails per month.